Magento is a well known platform for every e-commerce developer. Magento Enterprise Edition 1.14 and Magento Community Edition 1.9 are now the latest version of both of these two platforms so far. I am trying to focus on the special highlights given by Magento team in them to attract e-commerce website developers.
Get a responsive website in less time than before
Magento e-commerce platform has revolutionized the overall outlook of mobile web industry. The CMS primarly helps in reducing time & cost required to get a responsive website, enabling website owners to enlarge their scope and take full advantage of developments in mobile commerce.
Presently Responsive Websites are preffered by majority of merchants because the single site is capable of serving large customer base using any portable device while building enduring brand experience on varied device. The major advantage of responsive website is that it is cost effective and easy to maintain when compared to static websites.
Responsive sites helps in increasing online conversion alongwith a shopping cart & checkout designed that works in dynamic environment and on any screen size.
These are the reasons why merchants are switching over to responsive websites and upward growth in mobile commerce. Furthermore according to recent statistics and predictions of eMarketer, there is an expected growth from 19% of retail commerce sales in 2014 to 26% in 2017 in the US markets while from 24% to 35% of retail ecommerce sales in the same time span within the markets of UK.
Additionally responsive being a Google recommended approach of mobile optimization. it encompasses SEO advantages too. Instead of maintaining different sites for different devices responsive websites allows the merchants to emphasize all their content energy on a single site. Good content being considered as king in SEO helps in engaging customers and proffering a richer user experience.
Work on better and improved payment options
The merchants (or website owners) can reap the benefit of improve conversion & sales as these new Magento product release offers better payment and financing options. Most impressive of all is the “Bill Me Later” service that permits on-the-spot customer financing. Such service allows the customers with Buy Now & Pay Later option, without any additional cost to the merchants. Typically ready-made banner ads and Bill me Later tab at checkout are provided to promote new services offered by the merchants. According to Forrester Consulting estimates Bill ME Later services recorded a boost of 18% in sales. Other exciting options inculde PayPal Express Checkout experience that automatically provides an alternative payment option when a client’s credit card gets rejected in order to drive more sales.
Fresher search results and faster indexing for its customers and merchants
The new Magento Enterprise Edition 1.14 is built-in support for Solr 3.6.2 and search indexing executed as product catalog changes without manual intervention. Such improvemnets enables shoppers or customers with updated search results on one hand while efficient operations & better admin performance to the merchants during the search indexing.
Better cross country price consistency feature
Merchants rendering services to cross country customers or providing services in international markets can take the benefit of new configuration option i.e. Price Consistency. As the name suggests price consistency refers to charging or quoting single price for a product from a customer residing in any part of the world. Obviously this excludes tax rates that vary from country to country.
Improved quality, better security, and even more features
Presently Magento Enterprise Edition 1.14 & Magento Community Edition 1.9 encompasses more than fifty enhancements that helps in improving the quality and security throughout the product.