Trends are eminent changes that happen from time to time in all creative fields, and web design is no different. Trends are the driving factors for change, which push an industry forward for the betterment. Just like Fashion Industry, Website design industry has a long history of trends that come and go. As technology advances, the style of websites also changes.
Websites are digital mediums for consumers to interact with the business; therefore they need to be designed by keeping their audience in mind. User experience (UX) and user interface (UI) plays a major role when it comes to website design. UI is all about improving the overall usability and ease of access experience of the website. UX refers to how the user feels while on the website and after they have left. Users should enjoy the whole process of navigation in the website, which will carry forward in the future. Better UX will always prompt users to return and also refer the site to others.
The web is a unique environment which is continuously changing and evolving, In this blog, we have listed down 10 of the most important trends to be looking towards in the year 2017.
1. Use of Flat and Material Design
The major benefit of using flat design is that from a user point of view, it is easy to understand and interact with the website. It is simple for users what they are looking for in a website.
Material Design was first released by Google in the year 2014.This kind of design gave life to the elements of the webpage. It is a design that associates the classic principles of successful design besides innovation and technology.
In 2017, most web design companies will make their websites in a structured way keeping these both trends in mind.
2. Wider Application of Responsive Design
Although responsive design is something which has been there for a few years now, in the coming years there is an even big level acceptance by a maximum number of brands.
One of the advantages of using responsive design is that it allows companies to pay for a single site build which is both mobile and tablet compatible which will make customers happy with the user experience.
Also as per Google’s update, to improve the rankings of a website, it is a must to opt for responsive design. Also make sure to “Mobile-Friendly test” for the website by a tool provided by the Google.
3. Usage of Full-screen Videos
The best way to grab user’s attention is by using full-screen videos. Videos are used more often in digital design. Use of photographs is static whereas video is dynamic. It’s the best option available at catching the eye of users and source of visual storytelling.
2017 and further years will be using more rich, interactive and full-screen videos as a means of user engagement and story-telling.
4. Use of Vibrant Colors and Gradients
In the past designers didn’t want to turn users away with a bold and vibrant choice of colors, but now the trend has changed. More and more sites are implementing vibrant colors like yellow to grab user attention. It is meant to be appealing because yellow color signifies high energy and welcoming.
Gradients are also being implemented in UI and web design, Instagram’s logo is the perfect example of it.
Vivid colors and gradients are symbolized energy, warmth and enthusiasm which can make any project stand out from the crowd.
5. Long Scrolls
Long scroll helps users to view the entire website content without much clicking. With more usage of Smartphones and tablets, designers are increasingly using this feature as a replacement for linking for displaying content. 2017 will see more innovative and new scrolling features.
Illustration is used widely in
- children’s books,
- editorial columns in newspapers
In the forever changing industry of art and design, illustration has been a consistent way of telling a story through visual interaction with the viewer.
Illustrations are whimsical mediums for creating visuals which are sparkling and friendly which add an element of fun to a site. In 2017, Brands can change their entire identity, by using illustrations in large header images, custom made icons and beautifully animated visuals.
The market size of wearable devices is expected to grow worth $31.27 billion by the year 2020, which simply cannot be ignored from the designing and accessibility point of view. Designers in 2017 would be focussing more about the all-new interface, which could have its own challenges.
Above mentioned trends are some of the numerous trends in the web design industry, it simply means that there lot more exciting stuff coming for the designers to invoke up new ideas. It’s hard to pinpoint every single trend, but we have listed some of the core ones to be focusing in 2017 and beyond.
It’s always beneficial to know what’s happening and what might happen in future in the design industry. It will help every designer able to improve and implement latest trends in their designing skills in order to develop and progress.